Our talented and marketing professionals will design and write a full-page advertisement your book, which will contain (1), your book title and ISBN, (2) a short description of your book, (3) your author bio, and (4) your landing page.
The ad will not come as an attachment; the subscribers will see the graphics immediately once they open the email. The subscribers can then share the newsletter to their contact lists and/or buy your book as well as through your landing page.
Facebook has already 2 billion monthly users and Twitter has 255 million. Those are super impressive numbers, yes? But did you know that the total number of worldwide email accounts is 4.9 billion.
The social media platform is not the reigning champion when it comes to users, because E-mail trumps all of them combined.
If marketers have to choose between adding a subscriber to their email list, or gaining a new Facebook fan, they should go for the email subscriber every time, says Forrester Research.
There are two key reasons why:
First, 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed. This is because Facebook limits the number of times your posts appear in the News Feed in an attempt to drive brands towards their paid advertising options. This is a big deal when it comes to getting your messages seen.
Secondly, your email subscribers have explicitly told you they want to hear from you when they signed up for your email list. There are strict laws and regulations around SPAM laws, so if you’re emailing a prospect or customer, it is because they gave you permission to. Now think about the ads in your Facebook News Feed – did you ask those companies to market to you? Probably not. More than likely, you performed a Google search or visited their website. That’s decidedly different than proactively signing up from an email newsletter.
Email is the proven marketing channel to ensure your audience gets your message.
Most marketers are laser focused on driving conversions. Regardless of whether this is in the form of leads, sales, memberships, or a metric unique to your business strategy, the ultimate goal for marketers is to turn potential customers into paying customers.
And when it comes to conversions, there isn’t a more powerful channel than email.
In fact, the average click-through rate of an email campaign is around 3% (of total recipients), whereas the average click-through rate from a tweet is around 0.5%.
This means you are 6 times more likely to get someone to click-through to your website or where your books are available via email than you are from Twitter or any social media sites.
As discussed earlier, your email subscribers have told you they want to hear from you – and this isn’t typically the case with social media. 4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media, according to a survey conducted by Monetate.
Given email’s unmatched ability to drive conversions, it would make sense that email is also the most effective marketing channel to drive ROI. Email marketing yields an average 3.8% return on investment for businesses and for every $1 spent on email marketing, the average return on investment is $38.
For many, social networks are a very personal form of communication used to keep up to date with friends & family. When people log in to their social media accounts, they are there to see photos and updates from people they know and care about.
Email on the contrary, is a much more professional medium and people expect to receive information about products and services through that channel.
In fact, studies show 72% people prefer to receive promotional content through email, compared to 17% who prefer social media.
Email has a long history of stability and email has been growing consistently since. The first promotional email campaign was sent in 1978 to a total of 400 people, and email has been growing consistently since. Interestingly, the email space itself has evolved from a time where you needed a developer to build an email, to today where tools like Campaign Monitor empower the modern marketer to create and send beautiful branded emails. This shift has put the power of business email into the hands of more people.
Building your email list, unlike building a social media following, is a stable long-term investment that will pay off for many years to come.